A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

SUNRISE, Fla., June 11, 2019 /PRNewswire-PRWeb/ -- Today FeaturedCustomers released the 2019 Summer A/B Testing Software Customer Success Report to give prospects better insight on which A/B Testing ...

The software testing landscape is undergoing a seismic shift. For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring ...

A test long used by web developers to make sites more appealing or boost e-commerce sales is now emerging in the mobile app space. A/B testing puts two versions of a website — or a particular web page ...

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this because your boss asked you to A/B test two versions of your company’s website and you have no clue what to do, it ...