Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Among the recent updates related to privacy and improvements in advertiser accountability as well as enhanced transparency control changes, TikTok announced it is modifying the way advertisers are ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

Meta is facing fresh scrutiny in early 2026 after rolling out an updated privacy policy that expands the use of artificial ...

TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad ...

Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19.

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have ...

A recent study conducted by university researchers in 2024 revealed that Facebook’s advertising algorithm may be disproportionately targeting Black users with ads for for-profit colleges. This finding ...