There’s nothing better than making older people feel uncomfortable. Them’s just the facts, Jacks. And what better way to make the olds squirm in their compression socks than to make them deliver Gen Z ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine ...

Google recently announced they will no longer allow advertisers to bulk exclude their ads from appearing on mobile apps. Previously it had been possible to exclude this type of placement on the ...

Ad testing is massively important. But you knew that already. You’ve set up all your ad groups with multiple ad copy variants. But the thing is, you don’t want to test for its own sake. You can’t just ...