AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.

A staggering amount of ad spend is slipping through the cracks in digital marketing. This is occurring as every open, click and impression holds immense value for brands. Yet according to Juniper ...

AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. The site will be showing ads in the U.S. to start, and they’ll be formatted as ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Meta just launched its first ad-free option for Facebook and Instagram. The update is in response to the European Union’s General Data Protection Regulation, passed in 2018. Subscriptions for the ...

Art Advertising, located in Jonesboro, Arkansas USA was founded in 1969, opening its doors as Art Sign Company. Transitioning into screen-printed graphics in the 1970’s, the sign division was sold off ...

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a ...

These days, turning on my Amazon Fire smart TV is like a reflex test. Hesitate for even a second, and the home screen starts blasting an ad for the latest show or movie from Amazon Prime. Even if I do ...

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

Ads are here, there — almost everywhere — on streaming services now. By John Koblin Not long ago, streaming TV came with a promise: Sign up, and commercials will be a thing of the past. Netflix rose ...