This is the last in a series of four articles on what strategy should look like in a world that is volatile, uncertain, complex and ambiguous (VUCA). In the previous three articles I outlined the ...

When we use language, it seems so easy to understand what other people are saying that it is hard to appreciate the complexity of the act of carrying on a conversation. Obviously, we miscommunicate at ...

Ambiguity simply means lack of clarity in construction - written or spoken. This occurs when there are two or more meanings in a passage. Ambiguity is of two basic types: Syntactic Ambiguity and ...

For example, the following sentence lends itself to two possible interpretations: (1) Old men and women left the theater. What does “old” modify in this sentence? “Men” or “men and women”? In other ...

Creative ideas sometimes emerge because someone directly and explicitly asks us to come up with a new idea. It could be we're asked to help solve a pesky problem, or to generate suggestions for how to ...