The firm's outgoing boss Tim Cook did not say when prices will rise or which products will be affected.

Apple’s outgoing CEO Tim Cook said the company is planning to raise prices as the cost of the memory chips it uses has surged. Cook told the Wall Street Journal that price increases were “unavoidable” as the situation around memory chips had become “unsustainable.

Apple will raise the prices of some of its core products, CEO Tim Cook has suggested, amid rising costs and shortages of key computer chips. The surging cost of memory and storage chips “has become unsustainable” and “unfortunately, price increases are unavoidable”, Cook reportedly told The Wall Street Journal.

Intel’s Paul Otellini helped convince Jobs to jump to Intel’s chips, and Apple didn’t need to start the software switch from scratch because of its existing work on Marklar. In June of 2005, Apple publicly demonstrated Mac OS X 10.4 running on Intel hardware for the first time. His presentation obliquely mentioned Marklar, though not by name.