Performance apparel brand POINT 3 Basketball sells a t-shirt that says "FEAR THE UND3RDOG" on the front (with the "3" intended to look like an "E"). It is POINT 3 Basketball's way of putting the world ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. This article is more than 10 years old. It began with an idea to take his wife's ...

The Syracuse University Orange basketball team starts their regular season against Lehigh University on Monday, November 7, and that means now is the perfect time for Orange fans to gear up for the ...

Sakima Walker hated wearing pants designed for boys. As the only daughter in a family with four sons, she constantly heard how much she resembled her older brother, how they looked like twins despite ...

You've seen Jason Sudeikis, Chelsea Handler, Sue Bird and fashion icon Dawn Staley wear the message. After an average of 18.7 million fans tuned in to watch South Carolina defeat Iowa for the women's ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Drake is bringing his design chops to the court: The ...

Rutgers is in the market for an apparel partner. The university’s athletic department sent out requests for proposal (RFP) to multiple apparel companies on October 1st as its agreement with Adidas ...

COLUMBIA, S.C. — On Sunday, the University of South Carolina Women's Basketball team took home the NCAA Women's Basketball National Championship. Now, fans are looking to celebrate the win with ...

PHILADELPHIA — What’s big and green and has a history of being unstoppable? The Incredible Hulk and the NBA’s Boston Celtics. Which is why Marvel Entertainment LLC and the National Basketball ...