In my last blog post, I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is ...

Every parent has offered incentives: “If you’re patient while I get the tires rotated, we’ll get ice cream afterwards.” Or, “if you play nicely with your cousin, you can use the iPad before dinner.” ...

One part of the basal ganglia, known as the nucleus accumbens (NAc), is composed of medium spiny neurons (MSNs). The MSNs, in which the dopamine D1 receptor (D1R) and dopamine D2 receptor (D2R) ...

Rewards are more powerful than punishments in managing a child's behavior. Yet when parents are asked how they discipline their children, most answer with some type of reprimand or punishment. Yelling ...

A study has found that adolescents become highly motivated to seek rewards after just a few hours of social isolation. This may be beneficial in driving them toward social interaction, but when ...

Your small business must achieve the goals you set so it can succeed. However, you must achieve those goals by motivating others in your organization. The threat of punishment has long been ...