Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way ...

When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

J.M. Smucker has spent the last few years reshaping its portfolio to help it build brands that stake out a leading position in categories spanning pantry, snacking, coffee and pet food, and has ...

Digital transformation has enabled anyone, irrespective of background or resources, to build a successful brand. As a journalist, opera singer and speaker, I’ve spent my career helping individuals and ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...