Lego just unveiled their first ever 'Smart Brick'
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Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny computer packed inside.
The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic sets or Lego's direction
The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.
One LEGO builder shares a look at their completed replica of their parents' house, capturing the real-life structure in block form.
LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work with one that came out of the first mold in 1958.