More often than not, most growing business typically use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business ...

I was most entertained when a marketing consultant and ex-colleague took a client-side job and said, “Marketing lands you on Pluto, but the real objective is sales, which would require you to come all ...

Sales can often feel like a juggling act—balancing lead research, crafting personalized outreach, and following up across multiple platforms, all while trying to stay organized and efficient. If ...

As part of CRN’s Top 100 Executives Of 2025 list, we highlight 25 sales executives leading the channel charge. As artificial intelligence and cybersecurity become top priorities for many businesses, ...

One of the most complex tasks in multichannel selling is preparing product content to support multiple sales channels. While you want some consistency between how products are represented in your ...

When considering the sale of a business, proper planning and strategy are not just beneficial—they are essential for a successful transition. The journey of selling a business is fraught with ...

As part of CRN’s Top 100 Executives Of 2023 list, we highlight 25 sales executives leading the channel charge. The best channel sales leaders understand that going the extra mile for solution ...