Google zero-click searches hit 68% in early 2026: Study

Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
Ars Technica

Zero-click searches: Google’s AI tools are the culmination of its hubris

Google is constantly making changes to its search rankings, but not all updates are equal. Every few months, the company bundles up changes into a larger “core update.” These updates make rapid and ...
Searchenginejournal.com

Google: Zero Click Claims Are Misleading

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of searches ...
Wired

Google Can Now Tell You're Not a Robot With Just One Click

When Alan Turing first conceived of the Turing Test in 1947, he suggested that a computer program’s resemblance to a human mind could be gauged by making it answer a series of questions written by an ...
Search Engine Land

Now, more than 50% of Google searches end without a click to other content, study finds

Zero-click searches hit an all-time high in June. “Zero-click searches …. have been on a steady rise for years, and I don’t expect that to reverse or plateau anytime soon,” Rand Fishkin, founder of ...