Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

The best shade pairings to accentuate your biggest feature. Carlo A/Getty Images Part of what makes makeup (particularly eyeshadows and lipsticks) so fun is experimenting with new products and ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...

If you’re looking to make your eyes stand out against gray hair, it’s time to look for shadows that are rich in color and have greater payoffs. That means avoiding selecting tones that are light and ...

A red lip is one thing, but to go full throttle with rainbow-hued pigments for your glam can feel intimidating. But you don't have to be afraid of colorful eyeshadow looks. There are countless ones to ...

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An eyeshadow palette can be a convenient way to carry all the complementary shades you need to build a warm-toned makeup look, but not all palettes are built alike. The best warm-toned eyeshadow ...

With summer comes a universal want of less—fewer commitments, minimal clothing, and barely-there makeup. The attraction of the paring is down to simplification, the better to allow revelers to soak up ...

Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

Whether you're summoning the Sanderson sisters, Morticia Addams or Freddy Krueger, swipe on shades from these Hollywood-inspired beauty collections. By Danielle Directo-Meston E-Commerce Editor ‘Tis ...