In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Todd is the CEO and Co-Founder of OmniSci, the pioneer in accelerated analytics that enables businesses to uncover important insights. Today’s retailers have experienced more chaos than the first day ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

The Global Institute for Behavior Analysis in the Department of Psychology at the University of Nevada, Reno is accredited by the Association for Behavior Analysis International Accredition Board ...

The Global Institute for Behavioral Analysis offers a variety of educational programs via partnerships with sponsoring organizations. These programs are highly customizable, allowing for course ...