The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.

OpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns.

OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.