Are the brains of highly creative people genuinely different than others? The answer, according to some recent neuroscience, is yes — but not in the way you may think. Many neuroscientific advances ...

The soul of marketing has changed. Marketing used to be the most creative function in business. But today, when every investment can be measured, decisions can be automated, and marketers are held ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Creative Technology has announced the latest model in its ...

ROCK BANDS are like jackalopes, amazing freaks of nature. With full racks of antlers, you’d think that the top-heavy jackrabbits would fall over and die, rather than hop about the Western prairies.

For much of the last century, ad agencies operated on a 15% media commission—agencies were paid 15% of a client’s media spend as revenue. The creative work was funded from this commission, with an ...

The IT department needs to reinvent itself as a creative function that plays a core role in the business, said Derek Gannon, COO at the Guardian Media Group. Speaking at the first-ever CIO Summit in ...

With Creative Kit, Macphun wants to pick up where Apple’s now-defunct Aperture left off. As a plug-in to Photos, Macphun’s apps significantly augment the Apple app’s bare-bones editing tools. Despite ...