How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

Our beliefs or intuitions about ourselves are powerful guides, though they can sometimes lead us astray. The "creative cliff illusion" is a striking example of this. Creative ideas are rarely born in ...

Design innovation and idea generation epitomise the evolving synergy between creative processes and technological advancements. Recent developments underscore the integration of computational methods ...

Innovation lies at the heart of progress, fueling breakthroughs in business, technology and society. Traditionally, ideation—the creative process of generating new ideas—has been the domain of skilled ...

During many brainstorming sessions, there are participants eager to share their unique ideas, but as the discussion unfolds, the louder voices dominate, and their thoughts get lost in the noise. We’ve ...

Entrepreneurship is a spirit, leadership is its soul, while society is its body. Without the spirit, the body is dead. The entrepreneurial spirit otherwise known as creativity is the lifeblood of ...

Imagine that you have just been invited to take part in an online experiment in which you will be asked to generate as many creative ideas as possible. Imagine, too, that you are given the opportunity ...