Editor's Note: The following is a guest post from Linda Deeken, chief marketing officer, and Chris Fosdick, principal, at The Cambridge Group. To get to the heart of customer demand and unlock new ...

In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their ...

Most early-stage founders are told to “talk to customers.” So you book interviews, ask thoughtful questions, take pages of notes, and leave feeling productive. But a week later nothing has changed. No ...

Putting media and customers together is a brilliant plan - until it isn't. Here's my field tested guide for avoiding the gotchas. With some smart prep, you can make sure your customers have a good ...

Gaurav Anand in an interview discusses predictive customer experience, AI agents, hyper-personalization, data trust, and why ...

If you want to know how you can best help a customer, you must ask. And there's a real art to interviewing customers so that they reveal the needs and opportunities your offering can meet. First, you ...