The word “descriptive,” in science, “is a pejorative” and is “almost always preceded by ‘merely,’” according to David A. Grimaldi, a zoologist at the American Museum of Natural History, in New York, ...

Opinions expressed by Entrepreneur contributors are their own. In today’s competitive business landscape, being uniquely different is meaningful. Almost every business category is bustling with ...

Opinions expressed by Entrepreneur contributors are their own. When seeking a domain name that is memorable, easily searchable and available, many companies are looking toward descriptive domains as a ...