Westwood’s results suggest that digital surveys may or may not be a true reflection of people’s opinions. There is just as ...

MELVILLE, N.Y.--(BUSINESS WIRE)--Verint ® Systems Inc. (Nasdaq: VRNT), The Customer Engagement Company ™, today announced the addition of Digital Behavior Analytics to its Experience Cloud solution, ...

This series explores how digital has changed the fundamentals of marketing (see list at the end of this article for previous and upcoming articles). To say that the brand universe in 2011 is ...

As we continue to navigate a rapidly evolving digital landscape, marketers have the opportunity to leverage digital sociology to develop more effective, culturally relevant programs. Before I dive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Since the Covid-19 crisis emerged, e-commerce has taken center stage. By many accounts, this ...

Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

In the 90s, a video game craze took over the youth of the world — but unlike today’s games that rely on powerful PCs or consoles, these were simple, standalone devices with monochrome screens, each ...

One of the first daily rituals I established when I became a mom was a simple one meant to foster connectivity — I snapped a quick morning selfie with my baby boy and sent it to my parents who live ...

The first attempts to digitalise healthcare started almost sixty years ago and were primarily focused on the adoption of the Electronic Health Record (EHR) system. Although technologies were not that ...