Major retailers are replacing paper price tags with digital labels, sparking fears of dynamic surge pricing.

The numbers on shelf-edge displays may no longer stay the same for a full day, or even a full hour.

Walmart has been rolling out digital price tags across the US. I visited two stores to see how the tech works for employees and customers.

Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven't led to demand-based pricing surges, according to a new study that examined five years' worth of prices ...

Consumers accept airline surge pricing but bristle at digital grocery tags. A 1986 fairness study explains the gap, and why brand trust decides how shoppers read it.

In early June 2026, Kroger expanded its nationwide rollout of digital shelf labels and launched summer promotions including 4X Fuel Points events and limited-time All-American ice cream and snack ...

WASHINGTON — Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven’t led to demand-based pricing surges, according to a new study that examined five years' ...

Kroger is the latest grocery giant to double down on its implementation of a controversial new technology. “Electronic shelf labels” — a digital replacement for paper price tags — have been cropping ...

In 2022, U.S. grocers wasted 5 million tons of food, with 35% of it going to landfills, according to the food waste nonprofit ReFed. More than half of that waste—2.7 million tons—was past the labels' ...