Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

At this convulsive moment of great awakening over institutionalized racism, what about those institutions that are, quite literally, outgrowths of racist assumptions, attitudes, and practices?

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...