A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career history ...

Q: I'm writing an executive summary for my business plan. What are the components of a business plan executive summary that would help me appeal to angel investors? -- Kunle O. Renton. A: It is often ...