A slogan is a short, catchy summation of a company or product that accompanies a logo and is often featured as the last spoken words in advertisements. The most successful slogans become familiar to ...

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

I’m sure we’ve all noticed that colleges and universities these days are writing slogans for themselves and putting them in their promotional materials right next to the college logo, much as ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

For example, the slogan 'Where all your favourites come together' in relation to chocolates was rejected by the UK Trade Mark Registry on the grounds that it was "just a sequence of common dictionary ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...