Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

Despite the fact that the augmented reality market is relatively small at the present time, there’s reason to believe that growth will skyrocket in the years to come. There are many reasons for this, ...

One technology that holds tremendous promise for transforming the way we work is augmented reality (AR). By overlaying digital information on a user’s view of the real world, AR has the potential to ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

CEO and co-founder of SightCall, the fastest-growing AR-powered visual assistance company in the world with customers on all continents. Utilities are any item or service essential to the operation of ...

Many new applications aim to make information systems and machines identify their users and take their individual needs and emotions into account. VTT Technical Research Centre of Finland Ltd studied ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more This article was contributed by Louis ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Playing around with a seemingly endless supply of apps and cool features on your iPhone is a great way to ignore reality. So great, in fact, that our attachment to smartphones is actually ruining some ...

Many new applications aim to make information systems and machines identify their users and take their individual needs and emotions into account. Many new applications aim to make information systems ...