If there’s one area of social media seeing real innovation, it’s the use of geolocation. As the integration of location-based services and marketing is still so young, we are constantly seeing new, ...

On Tuesday, PlaceIQ announced its acquisition of Toronto-based location data and measurement company Freckle IoT. Terms were not disclosed. Foot traffic may be way down during the pandemic, but ...

Commentary--The value of location as a business measure is no secret. Think retail. A store's location impacts sales performance more than any other factor. Great managers, great marketing programs ...

When a business depends on geographic proximity to such things as other businesses, attractions or transportation routes to stay in business, and/or its customers want or need the company in a ...