In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

You might not recognize the name Stephanie Courtney, but you almost certainly recognize the actress who plays Flo from ...

Progressive (PGR) did one of the dumbest things possible in December by creating a friend for Flo, its perky insurance pitchwoman: "The Messenger" is a road warrior-type who enthuses about insurance ...

Stephanie Courtney as Flo in a Progressive Insurance commercial and as Marge on Season 1 of "Mad Men." What, you don't remember when Flo, that superperky saleswoman from the Progressive Insurance ...

Take a safety pin, and measure out where it will fit on the back of the name tag. Then do the same for the button. Then take your glue gun, and place a large strip of glue horizontally down the name ...

Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

Get a compelling long read and must-have lifestyle tips in your inbox every Sunday morning — great with coffee! Flo the Progressive Girl. What comes to mind when I mention this media phenomenon? You ...