As new tools continue to drastically redefine the digital landscape, competitor analysis tools provide invaluable information that can help you find success.

Understanding your competitors’ online performance is essential in a digital economy where speed and adaptability define market leaders. A competitor research tool provides the data needed to ...

There's an old saying, "Give, and you will receive." Unfortunately, that doesn't always work out in the digital landscape. As anyone who's ever spent any time on a marketing campaign can attest, ...

Competition is integral to human nature. Everyone has an innate desire to perform better than the person next to them, and this has been the drive behind some of the greatest inventions and ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

Competitive analysis tools are all about taking advantage of current search and internet technologies to gain an edge over competitors. They provide valuable insight into keywords, page ranks and ...

Strategic planners consider external factors, such as the competitive environment, in addition to internal factors when crafting strategic plans. Competitive analysis involves taking stock of the ...

A brand’s competitive landscape is constantly in motion, changing and evolving. It’s critical to stay on top of what the competition is doing and, as we start a new year, this is the perfect time for ...

If you want to be even remotely successful in marketing, you will need to perform competitor analysis for your business. The internet has made what used to be a reasonably expensive task much more ...

It is essential that the paid search advertiser selects his or her keywords carefully, constructs their ad groups with care, uses budgets well and creates compelling advertisement text to catch the ...