Millennials aren’t just buying into brands; they’re looking for values, impact and balance that align with how they want to ...

Babies born between 2025 and 2039 will be part of the next new generation, according to demographer Mark McCrindle Abigail Adams is a Human Interest Writer and Reporter for PEOPLE. She has been ...

There have been nine home console generations since the first started in 1972, and each offered its own innovations.

Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what it could mean for other older generations.

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected to ...

Demographics are destiny. We grew up in the world and mind of the baby-boomers simply because there were so many of them. They were the biggest, easiest, most free-spending market the planet had ever ...

The youngest generation in the U.S. is entering adulthood as the country's most racially and ethnically diverse generation and is on its way to becoming the best educated generation yet, according to ...

The first prototype B-21 Raider stealth bomber has been conducting flight tests at Edwards Air Force Base in California since November 2023, as manufacturer Northrop Grumman looks for ways to ramp up ...

15 years later, the K-pop group Girls' Generation is still making music and remains iconic in the industry. Since they came onto the scene, the then 9-member group (Taeyeon, Sunny, Tiffany, Hyoyeon, ...