This week someone at Gizmodo has gotten their hands on a workbook of training documents used by Apple to make sure their Genius Bar works for the customers that need it. While it might seem that any ...

Apple will reportedly be replacing its longstanding Cupertino, California, campus training system for new Apple store ‘Geniuses’ with in-store, self-guided training. Web-based seminars are replacing ...

What does it take to become an Apple Genius? You’d think the biggest requirement would be a lot of technical knowledge, but really it’s empathy and knowing how to talk to people. Geniuses are the face ...