NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

Mattel's American Girl brand, celebrating its 40th anniversary, has unveiled Daisy Davenport as its 2027 Girl of the Year. Daisy, an energetic soccer enthusiast, will experience her first summer away ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. American Girl is celebrating Netflix’s Wednesday series starring Jenna Ortega with a limited ...

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

Fans will fall in love with Daisy as the young soccer star channels her bravery to conquer a summer full of firsts This year, American Girl celebrates 40 years of enriching the lives of young fans ...

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. By now you’ve likely seen them: 14.5 ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

COMMUNITY ARE REACTING. OF THEIR DESTINADO NO MAS. KANSAS CITY IS CELEBRATING HISPANIC HERITAGE MONTH AND SO IS AMERICAN GIRL. SHE LOOKS LIKE US. HER NAME SOUNDS LIKE US. IT’S SUPER IMPORTANT FOR ...