The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Self-learning AI enhances behavioral analytics for detecting advanced threats and insider risks, but demands careful attention to bias, transparency, and ethical use. Self-learning AI improves threat ...

One of the best authentication methods today relies on behavioral analytics, especially when it’s used as part of continuous authentication. But it is getting a bit trickier to do so reliably.

Economists have known for generations that natural cognitive biases – including loss aversion, herding and confirmation bias – are pervasive forces in influencing investment decisions and creating ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...