The Hefty ReNew bags are pulled off the recycling line at Rumpke and dumped down an orange chute to be sent to Hefty for recycling. It's been a year since Rumpke began accepting additional flexible ...

In its latest multichannel campaign, Hefty is working to demonstrate its sustainability efforts in a tangible way. Teaming with the world's strongest man will likely illustrate the durability of the ...

TAMPA, Fla. (BLOOM) — Hefty is giving your trash can a seasonal refresh with a colorful twist. Just in time for peak lavender season, which runs now through late summer, Hefty released its Ultra ...

As foretold by every seventh or eighth time you’d punch the John Cena Brawlin’ Buddy, “[it’s] time to take out the trash!” Part one (above) sets the stage. If you buy Hefty Ultra Strong, you are ...

Emily is an award-winning writer based in Durham, North Carolina. She has over a decade of experience covering food and drink for publications including Fortune, Fast Company, Vine Pair, and Conde ...

There can be few clearer signals that a brand has hit that Holy Grail of marketing–the coveted notion of “entering popular culture”–than being referenced in an episode of Family Guy. So when Peter ...

Garbage bag retailer Hefty is attempting to cinch millennial buyers with a new campaign involving “talking,” limited-edition bags emblazoned with ridiculous phrases like “Feed me tacos & tell me I’m ...

There are only 10 Hefty Cracked Pots available for the player; they won't be consumed upon crafting and using a Hefty Pot, and they won't be available during New Game Plus if you have already picked ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...