Acquiring new customers is cool and perhaps a little too exciting for most entrepreneurs, particularly startups, that they often put customer retention on the back burner. Keeping existing customers ...
As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. CRM has become the largest enterprise software category in the ...
CRM customization depth refers to the degree to which CRM can adapt to the needs of a specific business without requiring the ...
Developing a successful CRM program is a journey, not a destination. Like most IT journeys, it involves the interplay of people, processes and technology under the direction of a clear road map. I ...
Microsoft is taking the wraps off a new sales app on June 16 that it's branding as "Viva Sales." (More on the odd branding part of this later.) Viva Sales is a CRM "companion" app that is meant to ...
Oracle announced three significant artificial intelligence (AI) overtures with a heightened focus on CRM and service this week at Oracle CloudWorld in Las Vegas. On Tuesday, Oracle released details of ...
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