LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow physical builds to react with lights and sounds based on movement. The screen-free system debuts on March 1,

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

Meet the Lego Smart Brick, a standard-sized 2 x 4 brick that’s packed with modern technology to enable sets that can respond to how they’re played with or the sets you build.