Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. Shoppers love a good deal. But when discounts become your go-to ...

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

In fact, there are more ways than ever these daysfrom boutique gyms to iPhone apps to upgraded virtual reality fitness devicesto infuse your workouts with the joy of play. The goal, of course, is to ...

Yggdrasil senior promotions and product marketing manager, Anna Pace, discusses the studio’s BOOST tools and the future of ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

Technology talent continues to be one of the most competitive spaces to recruit and retain talent, leaving companies to evaluate and rethink their approach. Deloitte’s 2023 Global Technology ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

Whether it’s fun loyalty programs or interactive content, gamification is shaking up digital marketing, making it more engaging and helping brands build lasting relationships with customers. At its ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to ...

The MarketWatch News Department was not involved in the creation of this content. TORONTO, Feb. 3, 2026 /CNW/ - The Ontario Securities Commission (OSC) today published its third behavioural science ...