96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

I often hear of people taking hours to write a blog. I coach people in content writing and strategies. The big issue that I frequently hear about is how long it takes to create content. The other ...

Whichever products you sell, they at least need proper descriptions so that your customers can find them and understand what they are looking at. Writing hundreds of descriptions is a chore, though, ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter whether a ...

A video script is, in many ways, no different than a script for a feature film or television show: It’s a written blueprint for the visual story you want to tell. Now, in terms of format, a video ...

I'm pretty bad at being an employee. I openly despise meetings, I say exactly what's on my mind, and I sincerely believe that many managers exist only to waste the time of otherwise productive people.