BrightLine's recently released study by Jacqueline Corbelli, Chief Executive Officer, and Robert Aksman, Analyst, comprised of analysis of industry and market research, reveals that interactive ...

Leaning into connected TV and stomping on the gas when it comes to interactive advertising, BrightLine said it is launching an Accelerator PTM (pedal to the metal) collection of ad formats. One of ...

For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their DVRs and, presumably, to introduce interactive commercials to the masses. By Paul Bond, ...

For those of you who don't think interactive TV commercials are nearly here, here's something for you to think about. A new study says that interactive commercials will soon take off. A brief by ...

Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials As a direct marketing tool, electronic Short Message Service (SMS) is likely ...

Amazon Ads' Fabrice Rousseau explains how AI, Creative Agent and interactive advertising are reshaping brand experiences, ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company has taken it a step further with its Tulsa-area cable services with interactive commercials ...