Exclusive: 'It's a total reinvention of a category – but for a real purpose. It gives you results that are less damaging to the hair' ...

L’Oréal wins CES 2026 Innovation Awards for its new infrared Light Straight + Multi-styler and flexible LED Face Mask. Discover the future of damage-free styling.

Hair gadgets have become increasingly popular over the last decade. Hair dryers, curlers, steamers — you name it, there’s ...

L'Oréal announced an infrared hair straightener and an LED face mask at CES 2026, both launching in 2027 with light-based technology.

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L’Oréal Group at CES today is announcing an LED eye mask and ...

Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three devices to show off: the “Light Straight + Multi-styler” as well as the ...

Light Straight + Multi-styler and LED Face Mask, both CES 2026 Innovation Award Honorees, harness unique light technology to augment hair and skin results MANILA, Philippines — Just recently at CES ...

I'm a Fitness & Nutrition writer for CNET who enjoys reviewing the latest fitness gadgets, testing out activewear and sneakers, as well as debunking wellness/fitness myths. In my free time I enjoy ...