Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

With the new year on the horizon, LEGO is gearing up for a massive January 1st drop. If history is any indicator, you can expect to see over 100 new sets across all of their top lineups, including ...

You can get Lego's first-ever Star Trek set this holiday season with a free gift when you get it from Lego itself, and it's a 3,600-piece monster.

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...

Marvel’s First Family joins the Marvel Cinematic Universe on July 25th with the debut of The Fantastic Four: First Steps, which gives you plenty of time to build the new LEGO set inspired by the film.