NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

It wasn’t just that they showed us how to use the machine, they pulled together the whole ecosystem needed to make it ...

More evidence of content cuts at CC Radio: Their much-acclaimed Format Lab is gone from the web. Replaced by their “I (Heart) Music” website for mobile phones. The list now only includes a few HD ...

Many laboratories still rely on traditional volumetric methods for preparing samples, standards and solutions, which poses considerable potential for variability and errors. Read "Efficient Sample and ...

Sample management is vital in maintaining experimental results' accuracy and reliability within scientific research and development. It encompasses various critical tasks, including identifying, ...