Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

In pursuit of the perfect logo – unique, memorable, versatile (the list goes on) – we’re likely to see an increasing number of boundary-pushing designs and unconventional forms this year, according to ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

The logo for the telecom company Oi looks straight out of The Electric Koolaid Acid Test. Trippier still? It responds to sound. The new branding for Oi stays pretty close to the original logo system, ...

Volkswagen has used the Frankfurt Motor Show to unveil their redesigned logo. Looking more retro and simplistic than their previous logo, the new VW badge features a “flat two-dimensional design” ...