Seventy-one percent of customers are unlikely to buy from a business that loses their trust, and more customer loyalty statistics. Many, or all, of the products featured on this page are from our ...

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. Google now suppports structured data for loyalty program benefits ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs are great, and many consumers opt for certain brands because of these programs. But they can get better, and blockchain technology can improve. Attracting and retaining customers have ...