First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

Marketing is a critical business function for most for-profit and non-profit businesses. Marketing is a broad process that includes research, product design and development, promotion and customer ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Today's marketers can track and analyze virtually every step of a customer's journey. We have spreadsheets galore, forecasts for years, and hard, quantitative data to show us what's working and what's ...