Can you relate to the following scenario? You are in the kitchen trying to prepare dinner while you are talking on the phon. A notification appears, and you check your texts. Meanwhile, your teenage ...

As technology divides American attention, new research posits that media multitasking has expanded total daily consumption to the equivalent of 32 hours, and it is audio that is most uniquely equipped ...

Multitasking may give you the illusion that you’re getting more done. But it’s actually a poor tool for efficiency. Despite that — and after decades of ever-increasing expectations for productivity — ...

As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, by the late 1990s the traditional networks ...

A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...

Multitasking has become the new normal in today’s world. From handling emails while in meetings, typing messages while cooking dinner, to switching between tabs while writing, it is all considered a ...

Off-task behaviours, such as media multitasking, are frequent in social science experiments and are especially common during online data collection. Such off-task behaviour can affect the quality of ...

Our capacity to juggle several tasks at once is among the most important capabilities of the human cognitive system. Just consider a typical day in the life of a modern human: you glance at your phone ...

Do you listen to podcasts, binge tv, or watch video game streams while playing video games? You are certainly not alone: Research shows that we spend hours of our day consuming media from multiple ...

How many times have you been asked during a job interview, “Are you a good multitasker?” or “How do you juggle multiple tasks at once?” How often has your boss said that you need to multitask better ...