Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

arrow formed by multiple merging colourful lines on white background. Partnership, merger, alliance and integration concept. Flat design. Vector illustration, no transparency, no gradients Microsoft ...

Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that its engineering team is working to resolve it. This is impacting ...

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console.

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

Microsoft Ads now offers a full cashback program tied to search to drive more sales and higher return on ad spend (ROAS). The program is based on artificial intelligence (AI), optimization and managed ...

Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to ...

Twitter is being removed from yet another big B2B platform. And this time it's one of the biggest companies in the tech industry. Microsoft is going to drop Twitter from its Microsoft Advertising plan ...

Microsoft announced the slowest growth in its digital advertising business in more than a year, part of a bevy of tech giants to report decelerating ad revenue amid the broader economic downturn.

Microsoft’s announcement earlier this month of its intention to buy Activision Blizzard for $75 billion in an all-cash deal was met with breathless headlines across the digital gaming space. And for ...