Leveraging global pre-program experiences, two MBA students establish connection and community in their first quarter at Kellogg. Read on to learn how two of their pre-program experiences — KWEST and ...
In a recent article, I wrote that business leaders should form the habit of visiting markets with diverse consumers to increase their knowledge about multicultural marketing and engage in ...
Ignoring multicultural consumers—particularly U.S. Hispanics—is not a neutral business decision. It is a financially ...
Prejudice has been in the news quite a bit lately. Just yesterday, in yet another example of sectarian violence, a terrorist disguised as a worshipper bombed a Muslim holiday service in Afghanistan.
Because prejudice is so pervasive, there has been a lot of interest in understanding factors that might reduce it. A fascinating paper by Carmit Tadmor, Ying-yi Hong, Melody Chao, Fon Wiruchnipawan, ...
Members of the Summer of Academic Refinement or SOAR program are on campus this week to connect with other multicultural students and to learn about how they can thrive at BYU. SOAR is a week-long ...
Multicultural marketing has been gaining popularity in order to prevent unconscious bias and potential discrimination in marketing campaigns. The world is becoming increasingly globalized and ...
Travel isn’t just about seeing sights and taking selfies — it can also be a cultural experience, in which we take in the history, religion, language, art, music, food and customs of a place.
U.S. News Insider Tip: Many souvenirs are imported from China. Look for souvenirs that are actually made in the Maldives, including thundu kunaa woven mats, striped feyli sarongs, lacquerwork from Baa ...
These cultural experiences prove there’s more to Kenya than the Great Migration and the safaris ...
When you think of Kenya, the first thing that pops your mind is Masai Mara and the Great Migration. But somewhere between ...