CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. Narrowcasting is proof that bigger is not always better.

It wasn’t quite tea and a Madeleine, but last week’s Entertainment Matters/YouTube keynote at the Consumer Electronics Show conjured remembrances of things past. One thing, anyway. Robert Kyncl, ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. David Keene– The Cinema Market was one of the first to incorporate digital signage, and DOOH, ...

SINCE time immemorial, the universe has been exposed to broadcasting of messages and information dissemination as an essential tool of mass communication as compared to narrowcasting. In fact, the ...

Digital cinema "can be a white knight for the struggling indie film business." By Carolyn Giardina Tech Editor LAS VEGAS — Cinedigm Chairman and CEO Chris McGurk asserted that by using a ...

This story was written by Chris Ahearn. Chris Ahearn is president of Media at Thomson Reuters (NSDQ: TRIN). He joined Reuters in 2001 from J.P. Morgan, where he held positions in LabMorgan, the ...

In the 10 months the conservatives have been in office, they’ve managed to offend a wide variety of interest groups. Yet they don’t seem to care, even as the Liberals catch up to them in the polls. It ...

You may be watching the slow death of broadcasting. Not of broadcast networks – they'll be fine. But the notion that shows can try to appeal to all might be as dated as the image of an old-time farmer ...