LA Times Studios may earn commission from purchases made through our links. Step into any bridal salon in 2025 and you’ll immediately feel it: fashion is shifting. No longer is the industry whispering ...

Shopping for the dress is one of the most magical parts of wedding planning—but for too long, plus size brides have been left out of the full bridal experience. From limited sizing at boutiques to ...

Shafonne Myers, a marketing expert specializing in size inclusivity, spent the last 15 years advocating for women like herself who have long felt unseen in the slim-centric wedding fashion industry.

I didn’t set out to disrupt the wedding industry…..I set out to transform it. I was planning my wedding in 2004, filled with all the anticipation and excitement every bride dreams of. I imagined the ...

The moment we’ve all been waiting for has finally arrived — Walmart-owned plus-size fashion brand Eloquii has introduced a dedicated bridal business for plus size women. And in true Eloquii style, ...

In 2018, the average American woman is a size 16, and for brides that size or bigger, the quest to find a wedding dress they love, and that they can actually try on in the store, becomes a real ...

Shopping for plus size formal dresses used to mean stressful searches for the right size, only to find boxy shapes because "that's all they had." Thankfully, fat creators, size-inclusive designers, ...

Today ELOQUII announces Bridal by ELOQUII, a new brand and category that offers “everything for the bride, for every moment,” according to a statement from the plus-size brand. The collection will ...