Learn how to write and publish a professional press release that attracts media attention, boosts brand awareness, improves SEO, and generates publicity.

A press release is a newsworthy or informational article issued by a company's public relations department to inform the media about a recent news item.

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...